Blue Rinse is a collection aimed at 50+ women who reject the anti-aging beauty industry. Older women are largely unseen in the media and femininity is often linked with youth. This obsession with age, celebrity culture, fakery and beauty is still prevalent in todays fashion industry.
By looking at popular media such as tabloid magazines and film, I wanted to examine our fixation on hyper sexualised bodies and the 'perfect body'. I have used recognisable everyday objects and cheap plastic food to represent the normalcy of ageism and the lengths we are prepared to go to in the name of beauty.
I have taken inspiration from garments and accessories typically associated with the cliche 'granny', such as a headscarf, a trolley and check bags to inform shape. Combining hand drawn prints, photography, knit, screen printing and embellishment to create bizarre, over the top yet glamorous pieces that celebrate life and growing older.
My intention is that this collection will resonate with those with a spirit of non-conformance and ultimately show that you can be creative, stylish and vital at any age.